Service-Dominant Logic

Lusch, Robert F. and Stephen L. Vargo (2010)
"Service-Dominant Logic - A Guiding Framework for Inbound Marketing"
Forthcoming in Marketing Review St. Gallen

Vargo, Stephen L. (2009)
"Toward a Transcending Conceptualization of Relationship: a Service-Dominant Logic Perspective"
Journal of Business & Industry Marketing 24(5/6), 373-379

Vargo, Stephen L., Archpru Akaka (2009)
"Service-Dominant Logic as a Foundation for Service Science: Clarifications"
Service Science 1(1), 32-41

Merz, Michael A., Yi He, and Stephen L. Vargo (2009)
"The evolving brand logic: a service-dominant logic perspective"
Journal of the Academy of Marketing Science

Lusch, Robert F., Stephen L. Vargo, and Mohan Tanniru (2009)
"Service, value networks and learning"
Journal of the Academy of Marketing Science

Maglio, Paul P., Stephen L. Vargo, Nathan Caswell and Jim Spohrer (2009)
"The service system is the basic abstraction of the service science"
Information Systems and E Business Management

Lusch, Robert F. and Stephen L. Vargo (2008)
"The Service-Dominant Mindset"
Service Science, Management and Engineering, 89-96

Vargo, Stephen L. Paul P. Maglio and Melissa Archpru Akaka (2008)
"On value and value co-creation: A service systems and service logic perspective"
European Management Journal 26, 145-152

Vargo, Stephen L. (2008)
"Customer Integration and Value Creation: Paradigmatic Traps and Perspectives"
Journal of Service Research 11 (2), 211-215

Vargo, Stephen L. and Robert F. Lusch (2008)
"Why "service" ?"
Journal of the Academy of Marketing Science 36, 25-38

Vargo, Stephen L. and Robert F. Lusch (2008)
"Service-Dominant Logic: Continuing the Evolution"
Journal of the Academy of Marketing Science 36, 1-10

Vargo, Stephen L. and Robert F. Lusch (2008)
"From good to service(s): Divergences and convergences of logics"
Industrial Marketing Management

Michel, Stefan, Stephen L. Vargo and Robert F. Lusch (2008)
"Reconfiguration of the Conceptual Landscape: A Tribute to the Service Logic of Richard Normann"
Journal of the Academy of Marketing Science 36, 152-155

Lusch, Robert F. Stephen L. Vargo and Gunter Wessels (2008)
"Toward a Conceptual Foundation for Service Science: Contributions from Service-Dominant Logic"
IBM Systems Journal 47 (1), 5-14

Lusch, Robert F., (2007)
"Marketing's Evolving Identity: Defining Our Future"
Journal of Public Policy & Marketing 26 (2), 261-268

Vargo, Stephen L. (2007)
"On A Theory of Markets and Marketing: From Positively Normative to Normatively Positive" Australasian Marketing Journal 15 (1), 53-60

Vargo, Stephen L. (2007)
"Paradigms, Pluralisms, and Peripheries: On the Assessment of the S-D Logic" Australasian Marketing Journal 15 (1), 105-108

Lusch, Robert F. Stephen L. Vargo and Matthew O’Brien (2007)
"Competing through service: Insights from service-dominant logic."
Journal of Retailing, 83(1), 2-18.

Lusch, Robert F. (2006)
"The Small and Long View"
Journal of Macromarketing, 26(2), 240-244

Lusch, Robert F. and Stephen L. Vargo (2006)
The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions. Armonk, NY: M. E. Sharpe.

Vargo, Stephen L. Robert F. Lusch and Fred W. Morgan
"Historical Perspectives on Service-Dominant Logic"
in The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions, Robert F. Lusch and Stephen L. Vargo eds., Armonk, M.E. Sharpe, 29-42.

Vargo, Stephen L. and Robert F. Lusch (2006)
“Service-Dominant Logic: What it is, What it is not, What it might be.” in The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions, Robert F. Lusch and Stephen L. Vargo eds., Armonk, M.E. Sharpe, 43-56.

Lusch, Robert F. and Stephen L. Vargo (2006)
"Service-Dominant Logic as a Foundation for Building a General Theory,"
in The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions, Robert F. Lusch and Stephen L. Vargo eds., Armonk, M.E. Sharpe, 406-420.

Lusch, Robert F. and Stephen L. Vargo (2006)
"Service-dominant logic: reactions, reflections and refinements,”
Marketing Theory, 6(3), 281–288.

Lusch, Robert F. Stephen L. Vargo and Alan J. Malter (2006)
"Marketing as Service-Exchange: Taking a Leadership Role in Global Marketing Management" Organizational Dynamics, 35(3), 264–278.

Vargo, Stephen L. and Fred W. Morgan (2005)
"Services in Society and Academic Thought: A Historical Analysis." Journal of Macromarketing, 25 (1), 42-53.

Vargo, Stephen L. and Robert F. Lusch (2004)
“Evolving to a new dominant logic for marketing.” Journal of Marketing, 68 (January),1-17.

(Winner of AMA Maynard Award for Best Theoretical Contribution in Marketing)

"Invited Commentaries on 'Evolving to a New Dominant Logic for Marketing" (2004) Journal of Marketing.

Vargo, Stephen L. and Robert F. Lusch (2004)
"The Four Service Marketing Myths: Remnants of a Goods-Based, Manufacturing Model," Journal of Service Research, 6 (4), 324-335.