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Selected Publications on Service-Dominant Logic
Lusch, Robert F. and Stephen L. Vargo (2010)
"Service-Dominant Logic - A Guiding Framework for Inbound Marketing"
Forthcoming in Marketing Review St. Gallen |
Vargo, Stephen L. (2009)
"Toward a Transcending Conceptualization of Relationship: a Service-Dominant Logic Perspective"
Journal of Business & Industry Marketing 24(5/6), 373-379 |
Vargo, Stephen L., Archpru Akaka (2009)
"Service-Dominant Logic as a Foundation for Service Science: Clarifications"
Service Science 1(1), 32-41 |
Merz, Michael A., Yi He, and Stephen L. Vargo (2009)
"The evolving brand logic: a service-dominant logic perspective"
Journal of the Academy of Marketing Science |
Lusch, Robert F., Stephen L. Vargo, and Mohan Tanniru (2009)
"Service, value networks and learning"
Journal of the Academy of Marketing Science
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Maglio, Paul P., Stephen L. Vargo, Nathan Caswell and Jim Spohrer (2009)
"The service system is the basic abstraction of the service science"
Information Systems and E Business Management
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Lusch, Robert F. and Stephen L. Vargo (2008)
"The Service-Dominant Mindset"
Service Science, Management and Engineering, 89-96 |
Vargo, Stephen L. Paul P. Maglio and Melissa Archpru Akaka (2008)
"On value and value co-creation: A service systems and service logic perspective"
European Management Journal 26, 145-152 |
Vargo, Stephen L. (2008)
"Customer Integration and Value Creation: Paradigmatic Traps and Perspectives"
Journal of Service Research 11 (2), 211-215 |
Vargo, Stephen L. and Robert F. Lusch (2008)
"Why "service" ?"
Journal of the Academy of Marketing Science 36, 25-38 |
Vargo, Stephen L. and Robert F. Lusch (2008)
"Service-Dominant Logic: Continuing the Evolution"
Journal of the Academy of Marketing Science 36, 1-10 |
Vargo, Stephen L. and Robert F. Lusch (2008)
"From good to service(s): Divergences and convergences of logics"
Industrial Marketing Management |
Michel, Stefan, Stephen L. Vargo and Robert F. Lusch (2008)
"Reconfiguration of the Conceptual Landscape: A Tribute to the Service Logic of Richard Normann"
Journal of the Academy of Marketing Science 36, 152-155 |
Lusch, Robert F. Stephen L. Vargo and Gunter Wessels (2008)
"Toward a Conceptual Foundation for Service Science: Contributions from Service-Dominant Logic"
IBM Systems Journal 47 (1), 5-14 |
Lusch, Robert F., (2007)
"Marketing's Evolving Identity: Defining Our Future"
Journal of Public Policy & Marketing 26 (2), 261-268 |
Vargo, Stephen L. (2007)
"On A Theory of Markets and Marketing: From Positively Normative to Normatively Positive" Australasian Marketing Journal 15 (1), 53-60 |
Vargo, Stephen L. (2007)
"Paradigms, Pluralisms, and Peripheries: On the Assessment of the S-D Logic" Australasian Marketing Journal 15 (1), 105-108 |
Lusch, Robert F. Stephen L. Vargo and Matthew O’Brien (2007)
"Competing through service: Insights from service-dominant logic."
Journal of Retailing, 83(1), 2-18. |
Lusch, Robert F. (2006)
"The Small and Long View"
Journal of Macromarketing, 26(2), 240-244 |
Lusch, Robert F. and Stephen L. Vargo (2006)
The Service-Dominant Logic
of Marketing: Dialog, Debate, and Directions. Armonk, NY: M. E.
Sharpe.
Vargo, Stephen L. Robert F. Lusch and Fred W. Morgan
"Historical Perspectives on Service-Dominant Logic"
in The Service-Dominant Logic of Marketing: Dialog, Debate, and
Directions, Robert F. Lusch and Stephen L. Vargo eds., Armonk, M.E.
Sharpe, 29-42.
Vargo, Stephen L. and Robert F. Lusch (2006)
“Service-Dominant Logic: What it is, What it is not, What it might be.” in
The Service-Dominant Logic of Marketing: Dialog, Debate, and
Directions, Robert F. Lusch and Stephen L. Vargo eds., Armonk, M.E.
Sharpe, 43-56.
Lusch, Robert F. and Stephen L. Vargo (2006)
"Service-Dominant Logic as a Foundation for Building a General Theory,"
in The Service-Dominant Logic of Marketing: Dialog, Debate, and
Directions, Robert F. Lusch and Stephen L. Vargo eds., Armonk, M.E.
Sharpe, 406-420.
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Lusch, Robert F. and Stephen L. Vargo (2006)
"Service-dominant logic: reactions, reflections and refinements,”
Marketing Theory, 6(3), 281–288. |
Lusch, Robert F. Stephen L. Vargo and Alan J. Malter (2006)
"Marketing as Service-Exchange: Taking a Leadership Role in Global Marketing Management" Organizational Dynamics, 35(3), 264–278. |
Vargo, Stephen L. and Fred W. Morgan (2005)
"Services in Society and Academic Thought: A Historical Analysis." Journal of Macromarketing, 25 (1), 42-53. |
Vargo, Stephen L. and Robert F. Lusch (2004)
“Evolving to a new dominant logic for marketing.” Journal of Marketing, 68 (January),1-17.
(Winner of AMA Maynard Award for Best Theoretical Contribution in Marketing)
"Invited Commentaries on 'Evolving to a New Dominant Logic for Marketing" (2004) Journal of Marketing. |
Vargo, Stephen L. and Robert F. Lusch (2004)
"The Four Service Marketing Myths: Remnants of a Goods-Based, Manufacturing Model," Journal of Service Research, 6 (4), 324-335. |
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