Publications

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FIMIL Tokyo 2012

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Upcoming Presentations

February 17-19, 2012
AMA Winter Educators Conference St. Petersburg, Florida
Conference Webpage

February 23-24, 2012
Robert Lusch
Fox School of Business
Temple University

Contacts

Robert F. Lusch
University of Arizona
Phone:(520) 621-7480
Email: rlusch@sdlogic.net

Stephen L. Vargo
University of Hawaii
Phone:(808) 956-8167
Email:svargo@sdlogic.net

Selected Publications on Service-Dominant Logic

Lusch, Robert F. (2011)
"Reframing Supply-Chain Management: A Service-Dominant Logic Perspective"
Journal of Supply Chain Management 47 (1), 14-18

Lusch, Robert F., and Frederick E. Webster Jr. (2011)
"A Stakeholder-Unifying, Cocreation Philosophy of Marketing"
Journal of Macromarketing 31 (2), 129-134

Vargo, Stephen L., and Robert F. Lusch (2011)
"It's all B2B...and beyond: Toward a systems perspective of the market"
Industrial Marketing Management 40, 181-187

Chandler, Jennifer D., and Stephen L. Vargo (2011)
"Contextualization and value-in-context: How context frames exchange"
Marketing Theory 11(1), 35-49

Vargo, Stephen L., and Robert F. Lusch (2011)
"Stepping aside and moving on: a rejoinder to a rejoinder"
European Journal of Marketing 45 (7/8), 1319-1321

Lusch, Robert F., and Stephen L. Vargo (2011)
"Service-dominant logic: a necessary step"
European Journal of Marketing 45 (7/8), 1298-1309

Vargo, Stephen L. (2011)
"Market systems, stakeholders and value propositions: Toward a service-dominant logic-based theory on the market"
European Journal of Marketing 45(1/2), 217-222

Vargo, Stephen L. (2010)
"Practices, systems, and meaning-making: An introduction to the special section on markets and marketing"
Australasian Marketing Journal 18, 233-235

Vargo, Stephen L., and Robert F. Lusch (2010)
""Relationship" in Transition: An Introduction to the Special Issue on Relationship and Service-Dominant Logic"
Journal of Business Market Management 4, 167-168

Vargo, Stephen L., and Robert F. Lusch (2010)
"From Repeat Patronage to Value Co-creation in Service Ecosystems: A Transcending Conceptualization of Relationship"
Journal of Business Market Management 4, 169-179

Vargo, Stephen L., Robert F. Lusch., and Melissa Archpru Akaka (2010)
"Advancing Service Science with Service-Dominant Logic: Clarifications and Conceptual Development"
Handbook of Service Science, Service Science: Research and Innovations in the Service Economy

Gummesson, Evert., Robert F. Lusch, and Stephen L.Vargo (2010)
"Transitioning from service management to service-dominant logic: Observations and recommendations"
International Journal of Quality and Service Sciences

Lusch, Robert F. and Stephen L. Vargo (2009)
"Service-Dominant Logic - A Guiding Framework for Inbound Marketing"
Marketing Review St. Gallen

Lusch, Robert F., Stephen L. Vargo, and Mohan Tanniru (2010)
"Service, value networks and learning"
Journal of the Academy of Marketing Science

Vargo, Stephen L. (2009)
"Toward a Transcending Conceptualization of Relationship: a Service-Dominant Logic Perspective"
Journal of Business & Industry Marketing 24(5/6), 373-379

Vargo, Stephen L., Archpru Akaka (2009)
"Service-Dominant Logic as a Foundation for Service Science: Clarifications"
Service Science 1(1), 32-41

Merz, Michael A., Yi He, and Stephen L. Vargo (2009)
"The evolving brand logic: a service-dominant logic perspective"
Journal of the Academy of Marketing Science

Maglio, Paul P., Stephen L. Vargo, Nathan Caswell and Jim Spohrer (2009)
"The service system is the basic abstraction of the service science"
Information Systems and E Business Management

Lusch, Robert F. and Stephen L. Vargo (2008)
"The Service-Dominant Mindset"
Service Science, Management and Engineering, 89-96

Vargo, Stephen L. Paul P. Maglio and Melissa Archpru Akaka (2008)
"On value and value co-creation: A service systems and service logic perspective" European Management Journal 26, 145-152
Most-cited article published in the European Management Journal in last five years

Vargo, Stephen L. (2008)
"Customer Integration and Value Creation: Paradigmatic Traps and Perspectives"
Journal of Service Research 11 (2), 211-215

Vargo, Stephen L. and Robert F. Lusch (2008)
"Why "service" ?"
Journal of the Academy of Marketing Science 36, 25-38

Vargo, Stephen L. and Robert F. Lusch (2008)
"Service-Dominant Logic: Continuing the Evolution"
Journal of the Academy of Marketing Science 36, 1-10
Most-cited article published in the Journal of the Academy of Marketing Science in last five years

Vargo, Stephen L. and Robert F. Lusch (2008)
"From good to service(s): Divergences and convergences of logics"
Industrial Marketing Management
Most-cited article published in Industrial Marketing Management
in last five years

Michel, Stefan, Stephen L. Vargo and Robert F. Lusch (2008)
"Reconfiguration of the Conceptual Landscape: A Tribute to the Service Logic of Richard Normann"
Journal of the Academy of Marketing Science 36, 152-155

Lusch, Robert F. Stephen L. Vargo and Gunter Wessels (2008)
"Toward a Conceptual Foundation for Service Science: Contributions from Service-Dominant Logic"
IBM Systems Journal 47 (1), 5-14

Lusch, Robert F., (2007)
"Marketing's Evolving Identity: Defining Our Future"
Journal of Public Policy & Marketing 26 (2), 261-268

Vargo, Stephen L. (2007)
"On A Theory of Markets and Marketing: From Positively Normative to Normatively Positive" Australasian Marketing Journal 15 (1), 53-60
Most-cited article published in Australasian Marketing Journal in last five years

Vargo, Stephen L. (2007)
"Paradigms, Pluralisms, and Peripheries: On the Assessment of the S-D Logic" Australasian Marketing Journal 15 (1), 105-108

Lusch, Robert F. Stephen L. Vargo and Matthew O’Brien (2007)
"Competing through service: Insights from service-dominant logic."
Journal of Retailing, 83(1), 2-18.
Most-cited article published in Journal of Retailing since 2007

Lusch, Robert F. (2006)
"The Small and Long View"
Journal of Macromarketing, 26(2), 240-244

Lusch, Robert F. and Stephen L. Vargo (2006)
The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions. Armonk, NY: M. E. Sharpe.

Vargo, Stephen L. Robert F. Lusch and Fred W. Morgan
"Historical Perspectives on Service-Dominant Logic"
in The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions, Robert F. Lusch and Stephen L. Vargo eds., Armonk, M.E. Sharpe, 29-42.

Vargo, Stephen L. and Robert F. Lusch (2006)
“Service-Dominant Logic: What it is, What it is not, What it might be.” in The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions, Robert F. Lusch and Stephen L. Vargo eds., Armonk, M.E. Sharpe, 43-56.

Lusch, Robert F. and Stephen L. Vargo (2006)
"Service-Dominant Logic as a Foundation for Building a General Theory,"
in The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions, Robert F. Lusch and Stephen L. Vargo eds., Armonk, M.E. Sharpe, 406-420.

Lusch, Robert F. and Stephen L. Vargo (2006)
"Service-dominant logic: reactions, reflections and refinements,”
Marketing Theory, 6(3), 281–288.
Most-cited article in the history of Marketing Theory

Lusch, Robert F. Stephen L. Vargo and Alan J. Malter (2006)
"Marketing as Service-Exchange: Taking a Leadership Role in Global Marketing Management" Organizational Dynamics, 35(3), 264–278.
Most-cited article published in Organizational Dynamics in last five years

Vargo, Stephen L. and Fred W. Morgan (2005)
"Services in Society and Academic Thought: A Historical Analysis." Journal of Macromarketing, 25 (1), 42-53.

Vargo, Stephen L. and Robert F. Lusch (2004)
“Evolving to a new dominant logic for marketing.” Journal of Marketing, 68 (January),1-17.
Most-cited article published in the Journal of Marketing since 2000
(Winner of AMA Maynard Award for Best Theoretical Contribution in Marketing)

"Invited Commentaries on 'Evolving to a New Dominant Logic for Marketing" (2004) Journal of Marketing.

Vargo, Stephen L. and Robert F. Lusch (2004)
"The Four Service Marketing Myths: Remnants of a Goods-Based, Manufacturing Model," Journal of Service Research, 6 (4), 324-335.
Seventh-most-cited article published in the history of the Journal of Service Research

Service-Dominant Logic

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Selected Publications on Service-Dominant Logic