Call for Papers
Journal of Business Research
Special Issue: Trans-Disciplinary Perspectives on Service-Dominant Logic
Industrial Marketing Management
Special Issue: Theory and practice of value co-Creation in B2B SYSTEMS
Lusch and Vargo on 2014 Most Influential Scientific Minds List
July 19-23, 2014
24th Annual RESER Conference
Services and New Societal Challenges: Innovation for Sustainable Growth and Welfare
Keynote & Doctoral Colloquium
September 9-13, 2014
Foundational Premises and Concepts of S-D Logic
Foundational Premises (FPs) of S-D Logic
Source: Vargo and Lusch (2004), “Evolving to a New Dominant Logic for Marketing” Journal of Marketing 68(January), 1-17. Vargo and Lusch (2008), “Service-Dominant Logic: Continuing the Evolution” Journal of the Academy of Marketing Science 36(Spring), 1-10.
Underlying Conceptual Transitions to a S-D Logic
Adapted from: Lusch and Vargo (2006), “Service Dominant Logic: Reactions, Reflections, Refinements” Marketing Theory 6(3), 281-288.